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A few days ago, during an aperitivo conversation, I found myself reflecting on how we learn. In schools, learning is still conceived as a...

Introduction The spirit with which a company begins to do marketing is this: sales, building loyal customers, successful campaigns.An...

Today, I want to explore a curious parallel between two voices that have shaped the way we think about advertising and branding. On one...

Don’t worry—AI isn’t coming to take your job.(At least, not if you learn to use it the right way.) Because here’s the thing: your real...

Today I want to share a thought with you—a story, really. A story about one of the most brilliant minds in advertising history: Bill...

Let’s be clear from the start: this article isn’t really about me—and it might not be about you either. As a child of the '80s, I still...

Have you ever been there? If you work in marketing or advertising, chances are you have. You’ve probably been asked to create the famous...

We are bombarded by ads—everywhere. On social media, in videos, on the street, and even in our private messages. "Buy now.""Limited...

The anti-marketing strategy that works (for those bold enough to use it) Let me say it upfront: this is going to be a long read. Just...